Proctor-Digital-Consultants-Logo

Chicago’s Brand Development, Website Design and Search Engine Optimization Specialists

Chicago’s Brand Development, Website Design and Search Engine Optimization Specialists

233 Merchandise Mart Plaza
#3994
Chicago, IL 60654
Tel. 773.664.5819

Lessons in branding, visibility & Design

Blog

 

Strategies for building your brand in a crowded marketplace

SEO Fail #1: 404 Errors

SEO Fail #1: 404 Errors

Building a successful search engine optimization (SEO) strategy hinges on what kind of experience visitors have on your website. A key factor in providing a positive user experience is ensuring your visitors don’t encounter any errors. Errors cause frustration and sometimes confusion when a visitor is on your site and can ultimately lead to a quick exit to the next website on the search engine results page (SERP). When buttons on your site don’t actually work or when photos don’t load properly, these errors present barriers to the consumption of your website content.

read more
4 Reasons to Ditch Flash When Planning a New Website

4 Reasons to Ditch Flash When Planning a New Website

The term “Flash in the Pan” is one that often refers to a trend that is here one day and gone tomorrow. It’s interesting (and ironic) that Flash-based website design is still around today when it really shouldn’t be. For years now, SEOs have been singing the battle cry that sites should not be flash based if search engine strength or optimal user experience is of any value.

read more