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Strategies for building your brand in a crowded marketplace
Use Powerful Google My Business Strategies to Generate Foot Traffic for Your Brick-and-Mortar Business
As ubiquitous as Google is, it’s really surprising that one of its most business-supportive products is as overlooked as it is by businesses looking to get a leg up on the competition.
If you own an Android or an Apple mobile phone, you probably have at one time or another asked Siri or Google to get you a business listing on the fly. Maybe you were in the car and needed directions or were busy working from home and needed a quick lunch delivery option and lacked the time to type your request into the phone or laptop.
For years, Search Engine Optimization (SEO) has simply been the gold standard for business who want to gain targeted traffic for their website online. But like all things marketing, even SEO evolves. Years ago, SEO managers simply wanted to gain a leg up on any competition in the space. It was like running in a marathon where there’s one winner and one winner only.
Website breadcrumbs are aptly named as they function the same way online as the proverbial breadcrumbs used by Hansel and Gretel. While winding your way through a very complex website, breadcrumbs track your path so that you know where you are within the website's...
Building a successful search engine optimization (SEO) strategy hinges on what kind of experience visitors have on your website. A key factor in providing a positive user experience is ensuring your visitors don’t encounter any errors. Errors cause frustration and sometimes confusion when a visitor is on your site and can ultimately lead to a quick exit to the next website on the search engine results page (SERP). When buttons on your site don’t actually work or when photos don’t load properly, these errors present barriers to the consumption of your website content.
The term “Flash in the Pan” is one that often refers to a trend that is here one day and gone tomorrow. It’s interesting (and ironic) that Flash-based website design is still around today when it really shouldn’t be. For years now, SEOs have been singing the battle cry that sites should not be flash based if search engine strength or optimal user experience is of any value.