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Chicago’s Brand Development, Website Design and Search Engine Optimization Specialists

222 Merchandise Mart Plaza
Suite #3994
Chicago, IL 60654
Tel. 773.664.5819

  • Provide Easy, Organized Access to Information: People tend to have short attention spans online. When you visit a website to evaluate a business or brand, you want quick and easy organized access to the information you need to adequately do that. When you visit a site that doesn’t take that into consideration, it makes the experience frustrating and can likely lead to a quick and easy exit to visit a competitor site. Providing well laid-out menu trees and seamless access to key pieces of information one would likely need to make a decision on your brand, your services and rates and how you may compare to competitors is the best way to keep customers happy and get them on their path to convert quickly without frustration or confusion.
  • Chat Functionality: Providing a chat option is a great way to optimize the site for conversion just because of the ease at which one might get any questions answered, particularly questions your content doesn’t immediately address. While email forms give some level of comfort, chat bots give the feeling of instant gratification. Even if it’s impractical to staff a chat tool consistently, giving the option to leave your questions via chat, and assuring an answer in a minimal amount of time seems to offer a more customer-friendly solution than a form that may take days to generate a response. Quicker service lends itself to conversion.
  • Limited Menu Options and Dropdowns: Website menus packed with options may seem organized, but in reality, they’re anything but. The whole point of organization is to provide limited options for your users ordered a logical groupings that help people get to where they need to go quickly. Stuffing your menus with endless options will only add to the confusion. Keep your menu options tight (and that includes dropdowns) and opt instead to add quicklinks to the footer of your website and on menu pages for less popular pages for your website.