Today’s generation of online consumers are particularly savvy about finding and reviewing products and services online before they make that final decision to engage with a brand. Therefore, it’s surprising that for many new small business owners, creating...
One of the biggest indicators Google algorithms look for in evaluating website authority, diverse media, is something most businesses neglect. Quite often business website owners adopt an approach to media diversity that is more visual and aesthetic than strategic....
Proper use of keywords has always been one of the biggest components to effective SEO management. In times past, keywords word so important that black-hat SEOs could simply “stuff” hundreds of them in white against a white background on a website so that only Google’s...
Several months ago, Google launched a test of its impending Mobile First Algorithm update and the week-long experiment sent search indexes into a tailspin. Overnight websites that ranked on page 1 of Google Search were relegated to page 2 or 3 (or worse), and traffic...
Many small business owners understand the importance of SEO management and organic web traffic, but what many don’t understand is that SEO management is not simply a series of settings on a website that will position the domain atop Google rankings. SEO management is...
Blogging for business marketing is often seen as this very nebulous pursuit that business owners know they need to do but don’t know why or really how. It really shouldn’t have to be such a difficult thing, however. The fact is activity on the World Wide...
