Today’s generation of online consumers are particularly savvy about finding and reviewing products and services online before they make that final decision to engage with a brand. Therefore, it’s surprising that for many new small business owners, creating an online presence is not their number one priority or even a major financial expense.
Many small business owners maintain that they do not have the financial means, staffing, or tech skills necessary to create and maintain an online presence to market their products and services. Yet, even small investments in creating an online presence increases the long-term viability and growth of any new business.
Below are four reasons why new business owners simply must have an online presence in today’s competitive business environment.
Brand Credibility: First and foremost, an online presence lends credibility to your business and its products or services. If today’s generation of consumers encounter a product whose manufacturer does not have a corresponding web presence, one can almost be assured that consumers will view the product/company with distrust and will be less likely to make a purchase or even engage at all.
Brand Distinction: Second, a concise, visually appealing website sets your brand and products apart from your competitors and will correspondingly entice users to become consumers, hopefully repeat consumers, of your business and its products or services.
Access: Third, a website presence opens up your business to an untold number of online users. These users, if captivated by your online presence and your brand, may become repeat customers. These repeat customers are known for recommending their favorite products to their friends and family thereby funneling even more new consumers to your business.
Higher Conversion Rates: Finally, the effective use of digital marketing strategies throughout your website will typically increase user traffic to your site and correspondingly increase your user conversion rates. (Website Design Techniques that Offer Simple Ways to Optimize for Conversion) Digital marketing and advertising are extremely cost effective means to increase targeted user traffic on your site and thereby increase your businesses growth and long term development.
Today more than ever, having an online presence to promote your business and its products is essential for the long-term life and viability of your brand. The comparatively small amount of money and resources needed to create a simple, yet effective online presence will be well worth the cost.
Contact the Proctor Digital team at 773.664.5819 for cost effective ways to improve your corporate website presence and product branding.