In the era of Apple’s Siri and Google’s Alexa, search online is as simple the ask. Literally voicing your query into your smartphone is the new search and businesses that want to land at the top of the search results in 2018 and beyond must recognize that optimizing for voice search has to be on their SEO radar.
Voice search is much more specific than keyword search. Granularity becomes so much more important when trying to target potential customers looking for specificity in their Google search results.
Take the subject of divorce, for instance. In the past, family law firms had the goal of publishing content that discussed general areas of divorce, providing useful information to those considering divorce, and landing pages to draw in targeted traffic from searches for general keyword queries like “no-contest divorce” or “child custody” or “alimony.”
Now, with voice search, optimization is more granular. Now firms must target very specific questions (and a lot of them covering a wide range of topics under their firm’s purview) if they want to have a chance to get the kind of search traffic that is out there. That is because people don’t so much search for strings like “no-contest divorce” or “alimony” when they are looking for answers on divorce. They search with Alexa or Siri for queries like “how much money alimony am I entitled to if I quit school to support my husband?” or “Can I move out of state with my children if my ex and I have a joint custody arrangement?”
You can see how specific these kinds of queries are and how specific your content must be in order to attract their traffic.
Optimizing for voice search simply means covering every area of query your industry sees from potential clients (or as much as is possible) and ensuring your title tags, descriptions and photos offer the same level of specificity as your content.
Titles should reflect the specific question your post answers. Descriptions should be as thorough in relating the content on the page as can be. These elements of on-page SEO will reflect best when your site is crawled by Google algorithms in the new era of voice search and sites with broader, more generic keyword approach will be left in the dust.
If you have questions about techniques for optimizing your website for voice search, call one of our consultants at 773.664.5819. We love helping businesses get a leg up on the competition through powerful whitehat SEO management strategies.