One of the biggest indicators Google algorithms look for in evaluating website authority, diverse media, is something most businesses neglect. Quite often business website owners adopt an approach to media diversity that is more visual and aesthetic than strategic....
Proper use of keywords has always been one of the biggest components to effective SEO management. In times past, keywords word so important that black-hat SEOs could simply “stuff” hundreds of them in white against a white background on a website so that only Google’s...
Several months ago, Google launched a test of its impending Mobile First Algorithm update and the week-long experiment sent search indexes into a tailspin. Overnight websites that ranked on page 1 of Google Search were relegated to page 2 or 3 (or worse), and traffic...
Many small business owners understand the importance of SEO management and organic web traffic, but what many don’t understand is that SEO management is not simply a series of settings on a website that will position the domain atop Google rankings. SEO management is...
If ever you wanted to earn points with Google, now’s the time to do it. With the impending Mobile First algorithm launch and sites only now adjusting to the infamous “Fred” update, small business websites need every bit of leverage they can get...
Creating healthy links on your website is a signal to Google that your brand has an intrinsic association with the brands to which you are linking. So it’s very important to be careful about who you link out to and how you do it. Ideally, you want to offer links...
