Google AdWords offers a wealth of targeting opportunities for any small business looking to gain visibility online and attract new leads. But law firms in particular stand to benefit greatly from the digital advertising platform because of the extremely high volume of...
In the era of Apple’s Siri and Google’s Alexa, search online is as simple the ask. Literally voicing your query into your smartphone is the new search and businesses that want to land at the top of the search results in 2018 and beyond must recognize that optimizing...
One of the biggest indicators Google algorithms look for in evaluating website authority, diverse media, is something most businesses neglect. Quite often business website owners adopt an approach to media diversity that is more visual and aesthetic than strategic....
Proper use of keywords has always been one of the biggest components to effective SEO management. In times past, keywords word so important that black-hat SEOs could simply “stuff” hundreds of them in white against a white background on a website so that only Google’s...
Several months ago, Google launched a test of its impending Mobile First Algorithm update and the week-long experiment sent search indexes into a tailspin. Overnight websites that ranked on page 1 of Google Search were relegated to page 2 or 3 (or worse), and traffic...
Many small business owners understand the importance of SEO management and organic web traffic, but what many don’t understand is that SEO management is not simply a series of settings on a website that will position the domain atop Google rankings. SEO management is...
