Landing pages in the digital marketing hemisphere are just what they sound like, pages online where you want your next lead to “land,” if you will, after a search using Google, Yahoo or Bing. Landing pages serve a s a one-stop-shop for very specific content, often...
Many small businesses struggle with the amount of content necessary to rank competitively on Google, Yahoo and Bing. After all, with the many on- and off-site indicators search engines look for to determine site authority, SEO as a practice can seem very nebulous and...
Proper use of keywords has always been one of the biggest components to effective SEO management. In times past, keywords word so important that black-hat SEOs could simply “stuff” hundreds of them in white against a white background on a website so that only Google’s...
Blogging for business marketing is often seen as this very nebulous pursuit that business owners know they need to do but don’t know why or really how. It really shouldn’t have to be such a difficult thing, however. The fact is activity on the World Wide...
Email marketing is by far the most cost effective digital marketing vehicle small business has today. High bid oriented digital advertising platforms like Google Adwords can be costly and social marketing is a slow and steady strategy in any market. But email...