by DigitalVisibilityConsultants | Jan 3, 2021 | Blog, SEO, SEO Management, SEO Mistakes
For years, link-building was the proverbial golden goose of SEO and SEO management. But through years of abuses and black-hat treachery, links have run afoul of Google’s algorithms. Now the search engine giant looks with great skepticism on any inbound links pointing...
by DigitalVisibilityConsultants | Jan 3, 2021 | Blog, Email Marketing, SEO, SEO Management, SEO Mistakes
Digital marketing channels today are all intertwined in one way or another. None of them truly exist in a vacuum as they did in the old days of marketing. Of course, marketers want to keep a consistent voice on each for branding purposes, but the fact is each helps...
by DigitalVisibilityConsultants | Jan 2, 2021 | Blog, Search Engine Optimization, SEO, SEO Management, SEO Mistakes
At the heart of it, search engine optimization (SEO) is a race. Actually, it’s a marathon, a never-ending marathon. It’s a tally of the best resources online for any given search query, and search queries take lots of forms from single keyword searches to full on...
by DigitalVisibilityConsultants | Jan 2, 2021 | Blog, Search Engine Optimization, SEO, SEO Management, SEO Mistakes
Search engine optimization is a powerful tool many websites use to achieve high visibility on Google, Yahoo and Bing. The visibility brings traffic, and if the strategy is well-crafted, that traffic is qualified and targeted. There is a decided advantage in targeting...
by DigitalVisibilityConsultants | Jan 2, 2021 | Blog, SEO, SEO Management, SEO Mistakes
Search engine rankings are great ways to get targeted traffic to your website. When a person searches for a term, let’s say in your industry, the idea of search ranking is that sites that are the prime authorities on that search term (or keyword) are then ranked for...
by DigitalVisibilityConsultants | Dec 30, 2020 | Blog, Search Engine Optimization, SEO, SEO Management
SEO management is all about assessing website authority, and website authority is all about what others think of your business and its place in the industry you serve. After all, if no one actually relies on your knowledge and experience, how can anyone else validate...
