In today’s competitive marketplace, business websites are now the virtual brick-and-mortar storefronts of old. The broad and bright display windows and professional staff are rapidly being replaced by the small display screens on one’s computer or mobile device. Now,...
Content marketing is really a simple concept. Media companies target interest. Audience interest is what they target. In the SEO game, that should be your interest. Interest weeds out the site visitors who have, well….no interest. No interest spells high bounce rates...
Content marketing has been a hot SEO buzzword for the past few years now, but many people don’t really understand how to use it to their advantage. The fact is content builds trust. It conveys authority in a given space and it sells! Never underestimate the value of...
Online authority is considered digital gold when it comes to brand visibility. With increased online authority, brands instantly obtain access to targeted traffic online, valued trust and growth. Establishing the kind of authority online necessary for this kind of...
SEO management can be a tricky thing. If you know a little, it may be just enough to be dangerous. Understanding how to optimize your website content for a given keyword, for example, is a great asset for your business. But it can hurt your website’s chances of...
As with a lot of things, balance is always an important element in digital marketing. With SEO management and web development, business owners must balance what’s aesthetically pleasing with what will support conversion of a site visitor to a customers or...
