by DigitalVisibilityConsultants | Feb 13, 2018 | Blog, Content Marketing, Digital Advertising, Google, Google Adwords, index, Law Firm Marketing, Law Firm SEO, Rich Content, Search Engine Optimization, Search Index, SEM Advertising, SEO, SEO Management
One of the aspects of law firm marketing that sets it apart from all other business marketing is the diversity with which practice areas often delineate. Unlike businesses in spaces like interior design, jewelry sales or real estate, service areas in law firm...
by DigitalVisibilityConsultants | Feb 13, 2018 | Blog, Content Marketing, Digital Advertising, Google, Google Adwords, index, Law Firm Marketing, Law Firm SEO, Rich Content, Search Engine Optimization, Search Index, SEM Advertising, SEO, SEO Management
Landing pages in the digital marketing hemisphere are just what they sound like, pages online where you want your next lead to “land,” if you will, after a search using Google, Yahoo or Bing. Landing pages serve a s a one-stop-shop for very specific content, often...
by DigitalVisibilityConsultants | Feb 13, 2018 | Blog, Content Marketing, Google, index, Rich Content, Search Engine Optimization, Search Index, SEO, SEO Management
Many small businesses struggle with the amount of content necessary to rank competitively on Google, Yahoo and Bing. After all, with the many on- and off-site indicators search engines look for to determine site authority, SEO as a practice can seem very nebulous and...
by DigitalVisibilityConsultants | Feb 13, 2018 | Blog, Content Marketing, Google, index, Search Engine Optimization, Search Index, SEO, SEO Management
Anyone with a smattering of knowledge about onsite strategies that help propel a website to the top of Google Search rankings understands the basics: keyword saturation, title tags, description and link-building…yadda, yadda, yadda. But did you know that Google...
by DigitalVisibilityConsultants | Jan 25, 2018 | Blog, Content Marketing, Google, index, Law Firm Marketing, Law Firm SEO, Rich Content, Search Engine Optimization, Search Index, SEO, SEO Management
In the era of Apple’s Siri and Google’s Alexa, search online is as simple the ask. Literally voicing your query into your smartphone is the new search and businesses that want to land at the top of the search results in 2018 and beyond must recognize that optimizing...
by DigitalVisibilityConsultants | Jan 25, 2018 | Blog, Google, index, Search Engine Optimization, Search Index, SEO, SEO Management, SEO Mistakes, Small Business
One of the biggest indicators Google algorithms look for in evaluating website authority, diverse media, is something most businesses neglect. Quite often business website owners adopt an approach to media diversity that is more visual and aesthetic than strategic....
