Blogging for business marketing is often seen as this very nebulous pursuit that business owners know they need to do but don’t know why or really how. It really shouldn’t have to be such a difficult thing, however. The fact is activity on the World Wide...
In today’s small business landscape, no marketing initiative works in a vacuum. We often see social medial working in tandem with content marketing or blogging and SEO integrating public relations. Well, so it goes with Facebook advertising. Gone are the days...
If ever you wanted to earn points with Google, now’s the time to do it. With the impending Mobile First algorithm launch and sites only now adjusting to the infamous “Fred” update, small business websites need every bit of leverage they can get...
Creating healthy links on your website is a signal to Google that your brand has an intrinsic association with the brands to which you are linking. So it’s very important to be careful about who you link out to and how you do it. Ideally, you want to offer links...
Businesses fuss a lot over content when it comes to SEO management with blogging and whatnot, and rightfully so. Content drives traffic on the internet. Good content brings visitors to your Website because Google algorithms return search results based on the content...
Businesses are always competing for online traffic. And that makes perfect sense because, of course, most people never get past page one or two of Google Search. So getting on page 1 is the goal for most brands. But even better than simply landing on page 1 is getting...
