If informational search is the “how” of SEO strategy, transactional intent is the “why” of SEO strategy. Transactional user intent is simply the impetus to act on the search results you obtain. Transactional searches seek to provide a solution...
Search Engine Optimization (SEO) is all about website authority. Which website will most answer your questions and address your search needs? That is the question Google algorithms pose when indexing websites. (Read: 4 Paths to Fast Track Your Way to Online SEO...
When you visit a website to learn more about the business, industry or product, you want to get good service. What service? Well, let’s take a look at what happens when you visit a site. Perhaps you may search for an industry like lawn service in the local area on...
One of the aspects of law firm marketing that sets it apart from all other business marketing is the diversity with which practice areas often delineate. Unlike businesses in spaces like interior design, jewelry sales or real estate, service areas in law firm...
Landing pages in the digital marketing hemisphere are just what they sound like, pages online where you want your next lead to “land,” if you will, after a search using Google, Yahoo or Bing. Landing pages serve a s a one-stop-shop for very specific content, often...
Many small businesses struggle with the amount of content necessary to rank competitively on Google, Yahoo and Bing. After all, with the many on- and off-site indicators search engines look for to determine site authority, SEO as a practice can seem very nebulous and...
