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LinkedIn Sponsored Content: A Guide for B2B Marketers
As a B2B marketer, you're constantly looking for ways to reach your target audience and drive...
Crafting a Compelling LinkedIn Headline
As a digital marketing professional in Chicago, having a strong online presence is crucial for...
SEO Fail #1: 404 Errors
Building a successful search engine optimization (SEO) strategy hinges on what kind of experience visitors have on your website. A key factor in providing a positive user experience is ensuring your visitors don’t encounter any errors. Errors cause frustration and sometimes confusion when a visitor is on your site and can ultimately lead to a quick exit to the next website on the search engine results page (SERP). When buttons on your site don’t actually work or when photos don’t load properly, these errors present barriers to the consumption of your website content.
4 Reasons to Ditch Flash When Planning a New Website
The term “Flash in the Pan” is one that often refers to a trend that is here one day and gone tomorrow. It’s interesting (and ironic) that Flash-based website design is still around today when it really shouldn’t be. For years now, SEOs have been singing the battle cry that sites should not be flash based if search engine strength or optimal user experience is of any value.
Use Strong Internal Linking to Support SEO Authority
Internal linking is the practice of publishing a hyperlink to another article or page on the same website (domain). It’s often seen as a great sign of a robust resource site as many of the articles published offer opportunity to further explore their topics with links to related content onsite.
Avoid Website Design and Navigation Mistakes that Impair User Experience
The ABC’s of corporate website design and user experience are built around a number of elements, including the use of Search Engine Optimization (SEO) keywords, original content, and color schemes amongst others.
Power an Amazing Content Strategy with Key SEO Strategy Elements
Content is content is content. Right? Wrong! When it comes to SEO management, there’s good content and there’s bad content. You want to stay away from the latter if you want to see some high search engine results rankings.
Best Practices for Website Header Design
What is the first thing that most website visitors see when they arrive at a website? Chances are it’s not the witty content or fantastic imagery but rather something more basic and ubiquitous–the website header. Typically, an inch or more in width and extending the...
Website Redesign Benefits You’ll See Quickly
In today’s competitive marketplace, company websites are now the virtual brick and mortar storefronts of old.
Leverage User-Experience (UX) to Power Conversions for Your Brand Online
With respect to website design, user experience is one of the most important components. User experience is commonly described as the process of designing business websites and mobile applications that are easy to use and navigate for today’s digital customers.
Why SEO Content Marketing Should Start and Stop with Customer Needs
Media companies target interest. It’s simple. Audience interest is what they target. In the SEO game, that should be your interest. Interest weeds out the site visitors who have, well….no interest. No interest spells high bounce rates and lower SEO rankings. Lots of interest spells higher engagement and click-throughs, more time spent onsite and social shares that all contribute to online authority.
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