Lessons in branding, visibility & Design

Content is content is content. Right? Wrong! When it comes to SEO management, there’s good content and there’s bad content. You want to stay away from the latter if you want to see some high search engine results rankings.

With all of the content out there on the constantly changing technical strategies behind good, solid SEO management, it can be daunting for a DIY website manager with little technical SEO background to tackle. There are over 200 ranking factors that contribute to the health of search engine ranking for any given website..

It never fails to amaze white-hat SEOs out there when websites copy content from other, highly ranked sites, end up getting penalized by Google and then sound the alarm to any consultant they can to rescue their website from the desolation of Google banishment.

Some of the most powerful SEO strategy one can implement is derived from the SEO strategies of their competitors. Yes, every website needs a well-rounded, comprehensive strategy in order to succeed in search ranking, but search ranking is a competitive sport, and in order to beat the next guy or gal, you’ve got to know what they’re doing.

Search Engine Management is, of course, all about presenting the most resourceful, authoritative information in response to searches online. When your website’s content represents the most resourceful and authoritative content available for a given search or industry, it gets the grand prize of Page 1 search engine ranking. With that comes the 70% or more of the web traffic that makes it to Page 1.

Search Engine Optimization (SEO) is a strategy to position your website as an authority in the search results game. You website will be judged against other websites (mostly in the same industry) in a ranking of which serves best as an authority for your particular search.

Generating SEO-friendly content to attract informational content is of course the Holy Grail of search engine strategy. Information is, of course, what drives internet traffic most. What kind of information? All kind of information, really. If its something that is being searched it’s of value.

Search Engine Optimization (SEO) is a powerful tool for any website owner looking to bring targeted traffic to their business online. But it’s easy to get intimidated by the technicality of SEO strategy, and some simply don’t even bother when faced with all of the options, tools and techniques out there. But the fact is there are a lot of ways you can optimize your website. No, they aren’t all graded equally but they aren’t all technical either. And if you are looking to give your website ranking a boost, some techniques offer a bigger bang for your buck than the most technical strategies.

At the heart of it, search engine optimization (SEO) is a race. Actually, it’s a marathon, a never-ending marathon.

Search engine optimization is a powerful tool many websites use to achieve high visibility on Google, Yahoo and Bing. The visibility brings traffic, and if the strategy is well-crafted, that traffic is qualified and targeted.

When websites are indexed by search engines, they are essentially ranked by authority for any given subject. There are many, many factors that search engines take into account to determine website authority. One factor that can make a huge contribution to that determination is size.

Much has been made of website authority and how it supports SEO management. Of course a website’s authority in a given space or industry is supposed to be in direct correlation to the site’s search engine ranking. But how do Google algorithms evaluate a website’s authority? It’s important to understand that most indicators search engines examine to make that evaluation are secondary. Simply put, algorithms examine how people interact with websites to determine if those sites are considered authorities in their respective industries. One important point of interaction is level of activity on the actual site.

At one time inbound linking was the Holy Grail of SEO management strategy. Many a site paved their way to Page 1 of Google search results pages with link online pointing back to them for one reason or another. The problem was too many sites had links there was...

SEO management is a powerful online marketing tool. But like all things powerful, a little knowledge can be a dangerous thing. Knowing a few elements of the process can do more damage to your online visibility than knowing nothing at all. So when key elements of a...