Digital marketing channels today are all intertwined in one way or another. None of them truly exist in a vacuum as they did in the old days of marketing. Of course, marketers want to keep a consistent voice on each for branding purposes, but the fact is each helps...
At the heart of it, search engine optimization (SEO) is a race. Actually, it’s a marathon, a never-ending marathon. It’s a tally of the best resources online for any given search query, and search queries take lots of forms from single keyword searches to full on...
Search engine optimization is a powerful tool many websites use to achieve high visibility on Google, Yahoo and Bing. The visibility brings traffic, and if the strategy is well-crafted, that traffic is qualified and targeted. There is a decided advantage in targeting...
Search engine rankings are great ways to get targeted traffic to your website. When a person searches for a term, let’s say in your industry, the idea of search ranking is that sites that are the prime authorities on that search term (or keyword) are then ranked for...
When positioning a website for search rankings, it’s important to understand that SEO Management is not a guessing game. Many times, business owners in any given think they know what terms people use to search for their products and services. And, well, they don’t...
When you visit a website to learn more about the business, industry or product, you want to get good service. What service? Well, let’s take a look at what happens when you visit a site. Perhaps you may search for an industry like lawn service in the local area on...
