An essential part of any effective digital marketing campaign is new lead generation. Designing an effective website landing page is among the key vehicles marketers use to accomplish this. A landing page often serves as a one-stop-shop to give visitors key...
Advances in technology and design often outpace production calendars in today’s business landscape. Business websites offering the latest functionality surrounded by the most popular color schemes often become seen, in only a few months, as yesterday’s designs....
Has your business recently experienced falling sales numbers and profits? Have you been unable to attribute these declines to any brand positioning, financial decisions, or poor employee performance? Have you considered the possibility that your company’s sales and...
Just as minimalism has captured the hearts and minds of millions of Americans during the COVID pandemic, so too has it captured the attention of many web designers. Minimalist web design is not something new, however. It is commonly used by individuals and...
Search Engine Optimization (SEO) management is among the key elements for the success of any business website today. Failure to continually optimize your Google search positioning will directly impact your website’s ability to attract targeted leads online and...
A recent Pew Research Study reported that 85% of Americans say they visit websites online daily and 35% say they are online “constantly.” Among those, over half will spend less than 15 seconds on any given site they visit? Or that nearly 40% of...
