As ubiquitous as Google is, it’s really surprising that one of its most business-supportive products is as overlooked as it is by businesses looking to get a leg up on the competition. For brick-and-mortar businesses in particular, Google My Business listings can...
If you own an Android or an Apple mobile phone, you probably have at one time or another asked Siri or Google to get you a business listing on the fly. Maybe you were in the car and needed directions or were busy working from home and needed a quick lunch delivery...
For years, Search Engine Optimization (SEO) has simply been the gold standard for business who want to gain targeted traffic for their website online. But like all things marketing, even SEO evolves. Years ago, SEO managers simply wanted to gain a leg up on any...
Website breadcrumbs are aptly named as they function the same way online as the proverbial breadcrumbs used by Hansel and Gretel. While winding your way through a very complex website, breadcrumbs track your path so that you know where you are within the...
Building a successful search engine optimization (SEO) strategy often hinges on just what kind of experience visitors have on your website. It sounds like a no-brainer, but it’s worth noting that a key factor in providing a positive user-experience (UX) is...
The term “Flash in the Pan” is one that often refers to a trend that is here one day and gone tomorrow. It’s interesting (and ironic) that Flash-based website design is still around today when it really shouldn’t be. For years now, SEOs have been singing the battle...
