Lessons in branding, visibility & Design
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Strategies for building your brand in a crowded marketplace
Why High Bounce Rates Might be Bad for Business
Much has been made of website authority and how it supports SEO management. Of course a website’s authority in a given space or industry is supposed to be in direct correlation to the site’s search engine ranking. But how do Google algorithms evaluate a website’s authority? It’s important to understand that most indicators search engines examine to make that evaluation are secondary. Simply put, algorithms examine how people interact with websites to determine if those sites are considered authorities in their respective industries. One important point of interaction is level of activity on the actual site.
Strategic Elements to Add to Your Business Website’s Design
It’s pretty evident in today’s market that most every business needs a website. The fact is websites serve as the introduction to your business online. People rely on them for information about you, your standing in the industry and your products/services and rates.
Epic Fails to Avoid When Designing Your Website
Designing a business website is a little like designing a dentist’s office. It isn’t enough to design a place where people can come and get their teeth pulled. A good dentist’s office has to provide a welcoming environment that assures its clients of safety, reliability, acumen and as much comfort as can be obtained in a dentist’s office.
Reasons Your WordPress Website Should Be Updated Regularly
WordPress is one of the most popular web design platforms in use today. Many business contract designers to develop their websites on the platform, and once the keys are handed off, fully expect a functioning website for years to come. The problem is many business owners don’t realize there is a bit of ongoing maintenance you have to manage when you have a WordPress website, and just like anything if things aren’t tended to, problems can occur.
Website Design Techniques that Offer Simple Ways to Optimize for Conversion
Onsite conversion is something people don’t often talk about but take for granted when planning their business website design. Designing a website is more often than not, more about sleek, stylish design elements with a bit of functionality that allows customers and...
Benefits of One-Page Website Design
Many businesses don’t need giant gargantuan website hubs that carry large amounts of information, much of which is not vital to the sales process. In fact, some businesses opt to launch one-page designs. What’s a one-page website design, you ask? Just what it sounds like. One page websites are single pages with all of the information visitors need to learn about your business or even and take the next steps to convert to your next customer.