Lessons in branding, visibility & Design
Blog
Strategies for building your brand in a crowded marketplace
Why SEO Strategy Should Always Be a Long Game Pursuit
At the heart of it, search engine optimization (SEO) is a race. Actually, it’s a marathon, a never-ending marathon.
SEO and Fleshing Out User Intent
Search engine optimization is a powerful tool many websites use to achieve high visibility on Google, Yahoo and Bing. The visibility brings traffic, and if the strategy is well-crafted, that traffic is qualified and targeted.
The Keyword Mistake Your SEO Campaign Should Always Avoid
Search engine rankings are great ways to get targeted traffic to your website. When a person searches for a term, let’s say in your industry, the idea of search ranking is that sites that are the prime authorities on that search term (or keyword) are then ranked for you in Search Engine Results pages from best authority to worst. Sometimes Google is great at providing these search results with websites that serve the user’s needs exactly and sometimes they don’t.
Leveraging Social Media to Build Your SEO Authority
SEO management is all about assessing website authority, and website authority is all about what others think of your business and its place in the industry you serve. After all, if no one actually relies on your knowledge and experience, how can anyone else validate it. It’s like the old adage: if a tree falls in a forest and no one is there to hear it, does it make a noise? The fact is, it doesn’t really matter, because no one is there to hear it.
SEO Fail #1: Assuming You Know Which Keyword to Target
When positioning a website for search rankings, it’s important to understand that SEO Management is not a guessing game. Many times, business owners in any given think they know what terms people use to search for their products and services. And, well, they don’t always. The fact is Google Search is sometimes temperamental. And while Google’s infamous search algorithm has come a long way in terms of recognizing synonyms and like terms, it’s far from perfect in its ability to interpret the English language.
Why Broken Site Links Are Bad for SEO Rankings
When you visit a website to learn more about the business, industry or product, you want to get good service. What service? Well, let’s take a look at what happens when you visit a site.