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Strategies for building your brand in a crowded marketplace
Avoid These Common SEO Mistakes When Posting Links to Your Website
Creating healthy links on your website is a signal to Google that your brand has an intrinsic association with the brands to which you are linking. So it's very important to be careful about who you link out to and how you do it. Ideally, you want to offer links for...
3 Online Reputation Management Tips Your Small Business Should Always Consider
The digital marketing landscape has afforded lots of luxuries to the average small business owner in their battle with the big guys for market share and visibility among consumers. With the onset of social media, email marketing and SEO management, small businesses...
Organic Versus Paid Marketing, Which is Best for Your Business?
Many businesses in a stressed economy will grapple with the choices of marketing their brand via organic mediums (i.e. social media, email marketing, content marketing, etc.) versus advertising based promotion. And for some, the answer to the question of which...
Is Your Website’s Functionality Hurting Your Search Rankings?
Businesses fuss a lot over content when it comes to SEO management with blogging and whatnot, and rightfully so. Content drives traffic on the internet. Good content brings visitors to your Website because Google algorithms return search results based on the content...
4 Ways to Get Your Business Website on Google’s Search Results Map
Businesses are always competing for online traffic. And that makes perfect sense because, of course, most people never get past page one or two of Google Search. So getting on page 1 is the goal for most brands. But even better than simply landing on page 1 is getting...
4 Reasons Your Small Business Could Benefit from Facebook Advertising
Small business owners have been looking for an opportunity to play with the big boys since the beginning of time. With the advent of social media marketing, they’ve seen their chance. Traditional media forms have always charged a premium to reach high numbers with...