Small business owners have been looking for an opportunity to play with the big boys since the beginning of time. With the advent of social media marketing, they’ve seen their chance. Traditional media forms have always charged a premium to reach high numbers with limited targeting options. But today, social media platforms offer a broad reach with precise targeting that get your message directly to the audiences you’re looking to reach. And Facebook reigns supreme as the granddaddy of all social marketing platforms.
If your small business is not advertising right now on Facebook, here are 4 reasons why it should be:
1) Facebook’s Massive Audience: According to eMarketer.com, Facebook’s audience has grown to a massive 1.43 billion monthly users, which means anyone you want to reach is likely on the site. The sheer popularity of the social media platform today ensures that you will likely reach the audience that is just right for your product or service. Unlike decades before, today, advertisers are not relegated to television or radio to reach those kinds of numbers, and because of that, Facebook’s advertising platform offers a way to level the playing field for small businesses everywhere.
2) Biggest Bang For Your Buck: Unlike mediums of the past, reaching large audiences on Facebook is not cost prohibitive. In fact, with only a dollar per day ad spend, advertisers expand the reach of their message beyond their organic posts multiplicatively.
Bulk up your budget to just $20 per week, and you can reach thousands online. Try to get anywhere with that kind of budget with television advertising.
3) Targeting, Targeting, Targeting: With all those eyes to reach and with such affordability, Facebook’s precise targeting options make it an even more powerful advertising platform. With the ability to target audiences by age, sex, location and even interests, small businesses can target market their product or service to users that have an endemic interest, preventing the waste of ad dollars you might see with other mediums.
Think about it, if you sell denture cream and you advertise to a wide audience, every dollar you spend to place your advertisement in front of a teen or a Millennial is a dollar wasted. Targeting conserves your ad spend and it increases your ROI, which is what every advertiser wants.
Of course, with better targeting options, you increase your rate of conversion also, making the platform an even more attractive resource for online visibility today.
4) Best ROI of all Social Platforms Today: Speaking of ROI, Facebook provides the best ROI of all social platforms in today’s market place, according to a survey of social media marketers worldwide by eMarketer.com. The survey pitted platforms including Facebook, Twitter, Instagram, Snapchat and LinkedIn against one another, and 95% of the respondents selected Facebook as the highest performing social ad platform on the market today. If ROI is your benchmark (and let’s face it, we all want high ROI), Facebook provides the best return on investment of any social online marketing outlet available today.
If you would like to learn more about how Facebook can help build your business, call Proctor Digital’s online advertising consultants at 773.245.7226. We love helping small business owners grow their brands through online visibility.