If you want more customers/clients at the end of the day, get those fingers out and start blogging.
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Blogging used to be a way businesses updated their customer base with news and announcements, and that’s all fine and well. But in the days of SEO and digital visibility, businesses have learned to harness the power of blogging to actually bringing in customers or clients, and who doesn’t want that?
There are a lot of reasons the strategy works. The internet, you see, is driven by the universal search for information. And blogging draws potential customers by supplying that information.
Say, for instance, you own a wedding planning business. Your potential clients are likely newly engaged couples who are interested in all things wedding these days. Blogging about the endless subjects surrounding the planning of a wedding will attract those customers to your website through searches for subjects around those areas. The more subjects you cover under that umbrella, the more potential clients you draw to your site. These blog pages show up in Google search and serve as landing pages for your business.
And over time these landing pages add a wealth of industry content to your site. The more content you have about the wedding planning industry the more relevant Google deems your site authoritative for industry searches. And that means better Google positioning; and that means targeted traffic.
Finally, there’s a more practical reasoning behind blogging in this manner. Every informative blog post that provides useful information about your industry builds trust in your brand. Trust lays the groundwork for sales. It’s just that simple. When people trust your brand, they buy your product or service.
The demonstration of broad industry knowledge reflects your brand’s capacity and customers want capable and competent service and good, quality products. If you can convey a command of the topics surrounding your industry in your blog posting, you’ll go a long ways toward building the trust you need to produce sales.
Share your industry blog posts via social profiles and you attract customers in the social hemisphere also. And Google notices when others share your content on social media sites and rewards your site with points toward better organic positioning.
So remember to add blogging to your digital marketing plan as a way of attracting targeted leads and building the trust in your brand you need to gain leverage over the competition and grow your business.
If you would like to consult with Proctor Digital experts on how to build your own business online, call us at 773.245.7226. We love helping small business owners gain an edge in today’s busy world of digital commerce.