by DigitalVisibilityConsultants | Dec 12, 2020 | Blog, Search Engine Optimization, SEO, SEO Management, User Experience, Website Design
It may sound like an oversimplification but it’s important to note that while the goal of search engine optimization strategies is to achieve a high ranking on search engine results pages for your industry keywords (and in some cases local search positioning), the...
by DigitalVisibilityConsultants | Dec 12, 2020 | Blog, Search Engine Optimization, SEO, SEO Management, SEO Mistakes
Keyword stuffing is an antiquated, blackhat SEO strategy that, years ago, propelled websites to Page 1 of search engine results pages by deceiving search algorithms into rating the page authoritative for that search keyword simply because of the number of times it...
by DigitalVisibilityConsultants | Dec 12, 2020 | Blog, Search Engine Optimization, SEO, SEO Management, SEO Mistakes
In today’s small business landscape, search engine optimization (SEO) is much more than a trendy buzzword you hear. Anyone with a business website understands that SEO is the key strategy that helps your site to rank on search engines (the Yellow Pages of the...
by DigitalVisibilityConsultants | Dec 1, 2020 | Business, Search Engine Optimization, SEO, SEO Management
SEO management has at times been a trend, a buzzword and more broadly a digital visibility strategy. The fact is it’s all of the above. But what it is not is an end-all/be-all solution to business growth. It is a step in the process—a big step, to be sure—but only a...
by DigitalVisibilityConsultants | Nov 28, 2020 | Blog, Search Engine Optimization, SEO, SEO Management, SEO Mistakes
SEO management is a powerful online marketing tool. But like all things powerful, a little knowledge can be a dangerous thing. Knowing a few elements of the process can do more damage to your online visibility than knowing nothing at all. So when key elements of a...
by DigitalVisibilityConsultants | Feb 13, 2018 | Blog, Content Marketing, Digital Advertising, Google, Google Adwords, index, Law Firm Marketing, Law Firm SEO, Rich Content, Search Engine Optimization, Search Index, SEM Advertising, SEO, SEO Management
One of the aspects of law firm marketing that sets it apart from all other business marketing is the diversity with which practice areas often delineate. Unlike businesses in spaces like interior design, jewelry sales or real estate, service areas in law firm...
