What is the first thing that most website visitors see when they arrive at a website? Chances are it’s not the witty content or fantastic imagery but rather something more basic and ubiquitous–the website header. Typically, an inch or more in width and extending the...
While website landing pages offer a considerable benefit for paid media campaigns, they also support organic search efforts in a great many ways. Paid search (pay-per-click, Google AdWords, paid social media) leverages online advertising platforms to target your...
Website landing pages are often well overlooked by those outside the search engine and digital marketing communities simply because they have traditionally been used exclusively by those communities to amplify search strategies and advertising campaigns. After all,...
As part of a digital marketing strategy to increase sales, designing lead generation website landing pages can be one of the most effective and cost-efficient marketing tools for today’s online businesses. In fact, WordStream reports that the average landing page...
An website landing page is typically used as a standalone web page users arrive at after they have taken some form of action (either by clicking a link or a button located on a promotional email or advertisement). Often produced as a hidden part of a business’...
A landing page is defined as a standalone web page that can exist as a part of the company’s website but does not necessarily stand as a visible component of it. Hubspot research found that having 5-10 landing pages increases leads by 50%. They can serve a...
