Lessons in branding, visibility & Design
Blog
Strategies for building your brand in a crowded marketplace
Signs that It’s Time to Redesign Your Business Website
Business owners never like to hear comments about their website being difficult to navigate or that the site’s color schemes or content appear stale and dated.
Flaws in Your Website Design You Need to Fix Now
Effective and attractive website design is often seen as an “eye of the beholder” issue. One man’s garbage is another man’s treasure. Right? Well, when it comes to website design that serves as a component of conversion optimization in the context of business visibility, beauty is in the eye of the prospective customer/client. What website visitors like is what will keep them on your site and support their conversion into customers.
How to Start to Tackle SEO Strategy Management On Your Own
With all of the content out there on the constantly changing technical strategies behind good, solid SEO management, it can be daunting for a DIY website manager with little technical SEO background to tackle. There are over 200 ranking factors that contribute to the health of search engine ranking for any given website..
Using Landing Pages to Bring Targeted Search Traffic to Your Brand Online
While website landing pages offer a considerable benefit for paid media campaigns, they also support organic search efforts in a great many ways.
Power More Effective Digital Advertising With Website Landing Pages
Website landing pages are often well overlooked by those outside the search engine and digital marketing communities simply because they have traditionally been used exclusively by those communities to amplify search strategies and advertising campaigns.
Why All Web Traffic is Not Good Traffic
Website want traffic. They are made to attract traffic, but the problem with web traffic people don’t often think about is the harm it does to your site. Harm, you say? Well, yeah…harm. When website traffic is not suited to your content or your industry it can actually do harm to your search engine rankings.