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Strategies for building your brand in a crowded marketplace
Why SEO Content Marketing Should Start and Stop with Customer Needs
Media companies target interest. It’s simple. Audience interest is what they target. In the SEO game, that should be your interest. Interest weeds out the site visitors who have, well….no interest. No interest spells high bounce rates and lower SEO rankings. Lots of interest spells higher engagement and click-throughs, more time spent onsite and social shares that all contribute to online authority.
Content Marketing Mistakes You Could Be Making
Content marketing has been a hot SEO buzzword for the past few years, but many people don’t really understand how to use it to their advantage. The fact is content builds trust. It conveys authority in a given space and it sells!
4 Paths to Fast Track Your Way to Online SEO Authority
Online authority is considered digital gold when it comes to brand visibility. With increased online authority, brands instantly obtain access to targeted traffic online, valued trust and growth. Establishing the kind of authority online necessary for this kind of...
Is Your SEO Strategy Targeting All the Wrong Keywords?
SEO management can be a tricky thing. If you know a little, it may be just enough to be dangerous. Understanding how to optimize your website content for a given keyword, for example, is a great asset for your business. But it can hurt your website’s chances of...
Power SEO Wins with Balanced Written and HTML Content
As with a lot of things, balance is always an important element in digital marketing. With SEO management and web development, business owners must balance what's aesthetically pleasing with what will support conversion of a site visitor to a customers or client. And...
Signs that It’s Time to Redesign Your Business Website
Business owners never like to hear comments about their website being difficult to navigate or that the site’s color schemes or content appear stale and dated.