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Strategies for building your brand in a crowded marketplace
Organic Versus Paid Marketing, Which is Best for Your Business?
Many businesses in a stressed economy will grapple with the choices of marketing their brand via organic mediums (i.e. social media, email marketing, content marketing, etc.) versus advertising based promotion. And for some, the answer to the question of which...
Is Your Website’s Functionality Hurting Your Search Rankings?
Businesses fuss a lot over content when it comes to SEO management with blogging and whatnot, and rightfully so. Content drives traffic on the internet. Good content brings visitors to your Website because Google algorithms return search results based on the content...
4 Ways to Get Your Business Website on Google’s Search Results Map
Businesses are always competing for online traffic. And that makes perfect sense because, of course, most people never get past page one or two of Google Search. So getting on page 1 is the goal for most brands. But even better than simply landing on page 1 is getting...
4 Reasons Your Small Business Could Benefit from Facebook Advertising
Small business owners have been looking for an opportunity to play with the big boys since the beginning of time. With the advent of social media marketing, they’ve seen their chance. Traditional media forms have always charged a premium to reach high numbers with...
Why Local SEO Matters for Brick and Mortar Visibility Online
Local SEO is an important factor in search marketing, particularly for brick and mortar businesses that want to generate foot traffic from their web presence. Years ago, as people began using their mobile devices more and more to search online, Google implemented some...
Importance of Keyword Research for SEO Success
If a tree falls in the forest and there's no one there to hear it, does it make a noise? The truth is it doesn't matter...BECAUSE THERE'S NO ONE THERE TO HEAR IT. So it is with SEO management. When a new business website hits the internet it needs eyes to be...