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Costly Mistakes Law Firms Make with Google AdWords Management
Google AdWords offers a wealth of targeting opportunities for any small business looking to gain visibility online and attract new leads. But law firms in particular stand to benefit greatly from the digital advertising platform because of the extremely high volume of...
Why Your Business Website Should Be Optimized for Voice Search
In the era of Apple’s Siri and Google’s Alexa, search online is as simple the ask. Literally voicing your query into your smartphone is the new search and businesses that want to land at the top of the search results in 2018 and beyond must recognize that optimizing...
Use Diverse Media to Bolster Your Website SEO
One of the biggest indicators Google algorithms look for in evaluating website authority, diverse media, is something most businesses neglect. Quite often business website owners adopt an approach to media diversity that is more visual and aesthetic than strategic....
Are You Targeting Your Keywords Properly for SEO Success?
Proper use of keywords has always been one of the biggest components to effective SEO management. In times past, keywords word so important that black-hat SEOs could simply “stuff” hundreds of them in white against a white background on a website so that only Google’s...
Will You Be Ready When Google Launches its Mobile-First Algorithm?
Several months ago, Google launched a test of its impending Mobile First Algorithm update and the week-long experiment sent search indexes into a tailspin. Overnight websites that ranked on page 1 of Google Search were relegated to page 2 or 3 (or worse), and traffic...
3 Mistakes Often Seen in Law Firm SEO Management
Search engine optimization presents a significant amount of challenges to any small business. There’s competition, time management, research and specialization to consider when delving into a custom SEO strategy. But for law firms, SEO poses a host of additional...