Lessons in branding, visibility & Design
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Strategies for building your brand in a crowded marketplace
Why A Website’s Size Makes Such a Difference in SEO Rankings
When websites are indexed by search engines, they are essentially ranked by authority for any given subject. There are many, many factors that search engines take into account to determine website authority. One factor that can make a huge contribution to that determination is size.
SEO Title Tag Mistakes to Avoid
SEO management is all about position your website and its content for success when ranking for authority against your competitors. One powerful tool in that effort is the webpage title tag. Title tags are elements of the website’s structure Google looks for when indexing to get clues into the subject matter of the page content.
Web Design Photograph Mistakes You Should Avoid for SEO Success
Photographs are a great tool commonplace to the website design process. They help tell a story, visually articulate your message, even align your design with a given audience. But while they can provide an excellent source of visual interest and branding, photographs in website design can be a crutch that leaves your site limping across the finish line in the race to Page 1 of Google search.
4 Website Email Form Mistakes to Avoid
Building a website design that is both attractive and effective in ushering your website visitors through to conversion is a delicate balance of form and function. The latter being excruciatingly important if you want your visitors to be impressed by the former. Functional website’s components goes hand-in-hand with optimal user-experience. Visiting a website only to find broken menu links or click to call phone numbers that don’t work only serve to frustrate the user and scare them away. Ensuring all of the functional elements of your site is pivotal if you want the site’s design to have its intended effect.
3 Statistics Proving Good Website Design is Great for Business
Your website is your business’ calling card. It’s often the first introduction to your brand people get. It goes without saying then that it should represent your brand in style, design and content focus.
It’s the first impression you never get a second chance to make.
So the importance of good website design is not overstated. In fact, the numbers back it up. These five statistics help prove the point:
Why Are My Website Bounce Rates So High? Here are Four Reasons to Consider.
High bounce rates can be the bane of the existence of SEOs. They tell search engines that your website might just be miscategorized in the search engine results and can cause you to plummet in the rankings.