Lessons in branding, visibility & Design
Blog
Strategies for building your brand in a crowded marketplace
Four Reasons Answering Typical Customer/Client Questions Powers Online Visibility
Many small businesses struggle with the amount of content necessary to rank competitively on Google, Yahoo and Bing. After all, with the many on- and off-site indicators search engines look for to determine site authority, SEO as a practice can seem very nebulous and...
Four Off-Site SEO Strategies that Power Increased Organic Positioning
Anyone with a smattering of knowledge about onsite strategies that help propel a website to the top of Google Search rankings understands the basics: keyword saturation, title tags, description and link-building...yadda, yadda, yadda. But did you know that Google...
Costly Mistakes Law Firms Make with Google AdWords Management
Google AdWords offers a wealth of targeting opportunities for any small business looking to gain visibility online and attract new leads. But law firms in particular stand to benefit greatly from the digital advertising platform because of the extremely high volume of...
Why Your Business Website Should Be Optimized for Voice Search
In the era of Apple’s Siri and Google’s Alexa, search online is as simple the ask. Literally voicing your query into your smartphone is the new search and businesses that want to land at the top of the search results in 2018 and beyond must recognize that optimizing...
Use Diverse Media to Bolster Your Website SEO
One of the biggest indicators Google algorithms look for in evaluating website authority, diverse media, is something most businesses neglect. Quite often business website owners adopt an approach to media diversity that is more visual and aesthetic than strategic....
Are You Targeting Your Keywords Properly for SEO Success?
Proper use of keywords has always been one of the biggest components to effective SEO management. In times past, keywords word so important that black-hat SEOs could simply “stuff” hundreds of them in white against a white background on a website so that only Google’s...