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Strategies for building your brand in a crowded marketplace
SEO Fail #3: Duplicate Content
It never fails to amaze white-hat SEOs out there when websites copy content from other, highly ranked sites, end up getting penalized by Google and then sound the alarm to any consultant they can to rescue their website from the desolation of Google banishment.
SEO Landing Pages Work Wonders for Targeted Traffic
One rabbit hole website managers often go down is the end-all/be-all of getting their root domain to rank for multiple keywords. But the fact is that’s difficult to do, when Google wants to rank you for your best keyword.
SEO Fail #2: Unnatural Linking
SEO penalties come in all shapes and sizes. Webmasters sometimes flirt with the rules to try to race to Page 1 of Google Search. When they break them, they can suffer penalties from search engine algorithms. However, manual actions are penalties taken by the search engines themselves when they notice an eggregious infraction and those can be incredibly difficult to overcome and revers.
Kinds of Google Manual Actions and What They Mean
Manual actions are Google’s response to violations of Google Webmaster regulations on the part of a website. They typically involve demotions in terms of search ranking. These are not to be confused to organic rank demotion due to algorithm updates from Penguin, Panda, Hummingbird and others. Manual actions typically are Google penalties for bad behavior. There are quite a few different types of manual actions a website may receive. Ultimately, corrective action must be taken before penalities can be removed and it’s often a long and drawn out process, so the better strategy is to avoid the penaltiy in the first place.
Examining Competitor SEO Strategy Can Improve Your Own
Some of the most powerful SEO strategy one can implement is derived from the SEO strategies of their competitors. Yes, every website needs a well-rounded, comprehensive strategy in order to succeed in search ranking, but search ranking is a competitive sport, and in order to beat the next guy or gal, you’ve got to know what they’re doing.
SEO Strategy for Generating Customer Reviews
It’s a powerful thing when your website is ranked as a leader in your space online. The top organic positions on search engine results pages come with a level of trust and authority that seeks websites visited with 70% of the traffic that makes its way to Page 1.