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Strategies for building your brand in a crowded marketplace

3 Statistics Proving Good Website Design is Great for Business
Your website is your business’ calling card. It’s often the first introduction to your brand people get. It goes without saying then that it should represent your brand in style, design and content focus.
It’s the first impression you never get a second chance to make.
So the importance of good website design is not overstated. In fact, the numbers back it up. These five statistics help prove the point:

Why Are My Website Bounce Rates So High? Here are Four Reasons to Consider.
High bounce rates can be the bane of the existence of SEOs. They tell search engines that your website might just be miscategorized in the search engine results and can cause you to plummet in the rankings.

Why High Bounce Rates Might be Bad for Business
Much has been made of website authority and how it supports SEO management. Of course a website’s authority in a given space or industry is supposed to be in direct correlation to the site’s search engine ranking. But how do Google algorithms evaluate a website’s authority? It’s important to understand that most indicators search engines examine to make that evaluation are secondary. Simply put, algorithms examine how people interact with websites to determine if those sites are considered authorities in their respective industries. One important point of interaction is level of activity on the actual site.

Strategic Elements to Add to Your Business Website’s Design
It’s pretty evident in today’s market that most every business needs a website. The fact is websites serve as the introduction to your business online. People rely on them for information about you, your standing in the industry and your products/services and rates.

Epic Fails to Avoid When Designing Your Website
Designing a business website is a little like designing a dentist’s office. It isn’t enough to design a place where people can come and get their teeth pulled. A good dentist’s office has to provide a welcoming environment that assures its clients of safety, reliability, acumen and as much comfort as can be obtained in a dentist’s office.

Reasons Your WordPress Website Should Be Updated Regularly
WordPress is one of the most popular web design platforms in use today. Many business contract designers to develop their websites on the platform, and once the keys are handed off, fully expect a functioning website for years to come. The problem is many business owners don’t realize there is a bit of ongoing maintenance you have to manage when you have a WordPress website, and just like anything if things aren’t tended to, problems can occur.