Lessons in branding, visibility & Design
Blog
Strategies for building your brand in a crowded marketplace
When Link-Building Becomes Toxic for Your SEO Strategy
For years, link-building was the proverbial golden goose of SEO and SEO management. But through years of abuses and black-hat treachery, links have run afoul of Google’s algorithms. Now the search engine giant looks with great skepticism on any inbound links pointing to your site. And it does so for good reasons.
4 Ways Email Marketing Supercharges Your SEO Strategy
Digital marketing channels today are all intertwined in one way or another. None of them truly exist in a vacuum as they did in the old days of marketing. Of course, marketers want to keep a consistent voice on each for branding purposes, but the fact is each helps the other to achieve powerful results at the end of the day.
Why SEO Strategy Should Always Be a Long Game Pursuit
At the heart of it, search engine optimization (SEO) is a race. Actually, it’s a marathon, a never-ending marathon.
SEO and Fleshing Out User Intent
Search engine optimization is a powerful tool many websites use to achieve high visibility on Google, Yahoo and Bing. The visibility brings traffic, and if the strategy is well-crafted, that traffic is qualified and targeted.
The Keyword Mistake Your SEO Campaign Should Always Avoid
Search engine rankings are great ways to get targeted traffic to your website. When a person searches for a term, let’s say in your industry, the idea of search ranking is that sites that are the prime authorities on that search term (or keyword) are then ranked for you in Search Engine Results pages from best authority to worst. Sometimes Google is great at providing these search results with websites that serve the user’s needs exactly and sometimes they don’t.
Leveraging Social Media to Build Your SEO Authority
SEO management is all about assessing website authority, and website authority is all about what others think of your business and its place in the industry you serve. After all, if no one actually relies on your knowledge and experience, how can anyone else validate it. It’s like the old adage: if a tree falls in a forest and no one is there to hear it, does it make a noise? The fact is, it doesn’t really matter, because no one is there to hear it.