As ubiquitous as Google is, it’s really surprising that one of its most business-supportive products is as overlooked as it is by businesses looking to get a leg up on the competition. For brick-and-mortar businesses in particular, Google My Business listings can...
Building a successful search engine optimization (SEO) strategy often hinges on just what kind of experience visitors have on your website. It sounds like a no-brainer, but it’s worth noting that a key factor in providing a positive user-experience (UX) is...
Internal linking is the practice of publishing a hyperlink to another article or page on the same domain (HubSpot: 25 Stats That Prove Why You Need Link-Building in Your SEO Strategy). It’s often seen as a great sign of a robust resource site as many of the articles...
Content is content is content. Right? Wrong! When it comes to SEO management, there’s good content and there’s bad content. You want to stay away from the latter if you want to see some high search engine rankings. (40+ Content Marketing Statistics to Power Your 2022...
Simply put, readability is important with any kind of content project. That just makes sense. Whether it’s a pamphlet or a novel, it should be readable. The language should be easily digestible. Online digestibility may mean different things than in a print news...
