Content is content is content. Right? Wrong! When it comes to SEO management, there’s good content and there’s bad content. You want to stay away from the latter if you want to see some high search engine rankings. (40+ Content Marketing Statistics to Power Your 2022 Strategy)
But what makes good SEO content? More importantly, what makes good, optimized SEO content? There are a lot of factors that go into creation of great SEO-friendly content, but all of the best content online often has the following elements, and yours should as well if you want to succeed at gaining steam on your competitors online:
- Originality: This factor sounds like a no-brainer but it cannot be stressed enough just how much original content needs to be a part of your SEO strategy in order to achieve the success that you seek. Originality makes your site one-of-a-kind. The more original your content is, the more unique a resource your site becomes for your visitors.
Of course, it’s difficult to always be original, particularly if you’re in an industry that blogs quite a bit about the same keywords or topics. But the fact is your content should always be written from the perspective of your business delivering your services your way. That being the case, a level of personalization is always a great way to make your content original, unique and specific to your website, products and services.
- Optimization of Your Titles and Metatags: For every article, blog post and website page, your page/post titles are among the most potent tools for delivering potent SEO juice. Title tags and titles of pages and posts are the primary place to utilize your keywords. Of course, you want to use them in ways that make the most grammatic sense, but you want to use them. Otherwise, those titles are wasted opportunities. Try to take every opportunity you can to include your keywords in those titles, but remember, too much can be harmful. So if it doesn’t make sense, if it seems spammy, just don’t do it.
In addition to your page and post titles, you want to ensure your keywords are placed in your title tags as well. Title tags are the hidden placeholders in the code that allow you to tell Google what your page is all about. Keywords placed here are an extremely potent resource for growing your SEO rankings. But, again, don’t abuse the practice. If your page’s content doesn’t truly reflect your keyword as a subject of focus, you’ll ultimately do your website’s SEO health more harm than good. Plus, if your content is not a reflection of your desired keywords, it’s probably not a good choice for your website. Always examine your editorial strategy and ensure it aligns with your customer focus.
- Remember User-Experience: User-experience is always an important factor in every element of website design. So it shouldn’t be a surprise that it is a factor in the success of your content online. (Leveraging User-Experience to Power Conversions for Your Brand Online) Organizing your content in ways that make it more digestible is an example of providing good user-experience for your readers.
Using easily scannable formatting elements like bullet points, numbering or paragraph headers helps to organize your content to make it easily digestible by your site visitors. Google recognizes the added benefit you’re providing your readers and rewards your site accordingly in search results.
If you would like to talk with a search engine optimization consultant and learn more about how Proctor Digital can help grow your business, call us at 774.664.5819. We’d love to help!