One of the key components of a high-conversion website design is positive User-Experience (UX) design. The ease by which online users are able to navigate a business website, purchase its products, or contact the company’s customer service team all contribute to a positive user-experience.
In today’s competitive online marketplace, something as simple as a contact form can be as important as any other component in developing a successful and effective business website. Marketers recognize that something as seemingly insignificant as a contact form can have a direct effect on creating a positive overall user-experience. (Navigation Mistakes that Hurt a Positive User-Experience) Some of the most common benefits of an effective and responsive contact form include:
- Convenience
A user that can readily access and easily complete a contact form to learn more information about your brand tends to enjoy a positive user-experience on your website. A happy user can quickly become a happy customer or client.
- Professionalism
In today’s competitive online landscape, a website that does not offer a contact form appears rather incomplete and can easily frustrate the user, potentially sending them packing.
- Capture user/consumer personal information
User/consumer contact information securely captured on the contact form can be utilized in many additional ways, be it sales and marketing campaigns, community development or targeted communication. Leverage this tool to grow your audience and grow your brand.
- Secure new customer leads
Hubspot’s “State of Marketing Report – 2021” found that email collection forms were the most successful at converting visitors, with a 15% conversion rate in 2020 (Source: https://www.hubspot.com/marketing-statistics). Targeted Call-to-Actions (CTAs) on your website that direct users/consumers to your online contact form often leading to the creation of new customer leads and hopefully loyal, repeat business for your brand.
- Obtain new subscribers
Contact forms provide user information for targeted community development. Users can opt-in to receiving periodic newsletters and updates from your brand simply by submitting their contact details on your contact form. Grow your newsletter list and you have a sales engine that can account for a portion of your annual sales revenue.
- Record unique user details
Users/consumers are often willing to provide more than just the basic contact information if prompted to provide it on the contact form. The strategic use of requested information can provide the company with additional personal details (mobile telephone number, personal website address, business name, etc.) for sales and lead-generation strategies.
Providing a customer-friendly contact form will demonstrate a decided commitment to customer service and contribute to a positive user-experience online. Sometimes that which is the most simple can be the most rewarding for your business’ growth and brand.
If you’d like to learn more about website design strategies that will help grow your business online, contact the experts at Proctor Digital. We love building brand growth for our clients.