Just as minimalism has captured the hearts and minds of millions of Americans during the COVID pandemic, so too has it captured the attention of many web designers. Minimalist web design is not something new, however. It is commonly used by individuals and businesses involved in artistic ventures like photography, music, painting, and literature. Many small business owners are now looking to minimalist web design to uniquely market their business in today’s virtual business world.
Below are five distinct advantages to minimalist web design you might consider when designing your brand’s online home.
Minimalist web designs typically offer faster download speeds
The attention span of today’s web surfer is relatively limited. Studies show that nearly 40% of users will leave a website that takes more than 3 seconds to load—only 3 seconds. A minimalist webpage, with its predominance of blank space, limited content and images, allows for faster downloads speeds on all media platforms (laptops, mobile, tablets and desktops) which, correspondingly, promotes user engagement with your brand online.
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Minimalist web designs do not utilize pop-up notifications
Website pop-up’s are often utilized to encourage online users to provide certain personal information (email address or telephone number) in return for future monetary savings on a website’s products. Studies have shown that pop-up ads decrease a website’s overall user-experience and often lead to complete user disengagement. Minimalist websites typically do not utilize pop-up ads because they distract the user from the central focus/critical elements of the business and its brand.
Minimalism focuses customer engagement
Online consumers enjoy content that is clear, concise and that leads them to believe that the products or services offered will improve their lives. Minimalist web design limits the use of unnecessary content and imagery in order to focus user attention on only the most critical elements of a business and its products.
Minimalist “white space” creates a sense of tranquility
Website designers must effectively balance the use of content and images across every page of a business site. Minimalist web design is built around the use of large amounts of blank space or “white space.” Minimalist designers believe white space allows a website to breathe—breathe in the sense that the site’s pages are not cluttered with unnecessary content and imagery, which typically increase user anxiety and frustration.
Minimalism imprints a sense of importance
When a website isn’t cluttered with unnecessary content and images, online consumers subconsciously focus on the site’s breathable white space which, correspondingly, creates a sense of gravitas around the company and its products.
In today’s competitive business environment, the old adage of “less is more,” may just be your company’s key for future online growth and product branding.
If you’re looking for a Chicago website design solution, the experts at Proctor Digital can assist in creating a website design that brings strong focus to your business and brand online. Contact us at 773.664.5819 or via email at [email protected] to learn more and get your project off the ground today!