Generating SEO-friendly content to attract informational content is of course the Holy Grail of search engine strategy. Information is, of course, what drives internet traffic most. What kind of information? All kind of information, really. If its something that is being searched it’s of value.
The point is search leads to traffic, and information drives that traffic. So the question you have to ask yourself when strategizing what kind of information you need to publish is what kind of information do your customers/clients seek when they search for providers, businesses and resources in your industry. Providing that kind of information is just what leads those people to your brand online.
Of course, the next question you have to ask yourself is just how do you publish that content in a way that causes it to rank highly. Well, the fact is that great content that is well-written and provides useful information has its own merits and, like cream, will ultimately rise to the top if only because of the way that visitors engage with it (by sharing and visiting the page). But there are indeed a few things you can do to help it along the way:
- Include Your Keyword(s) in The Page’s Title: The page title is one of the most potent tools you can use to support technical SEO strength. Google algorithms look at the page title to help determine the page’s content subject matter. If the keyword is not there, you do your content a disservice in terms of setting it up for success. Always include the keyword in the title in a way that makes sense from a language perspective and you’ll support good SEO strategy in your website’s ranking campaign.
- Optimizing the Title for Voice Search: Since the confluence of mobile phones and Google Search, we’ve come to recognize the prominence of voice search. When search becomes optimized for mobile, it takes into account the fact that people use there phones as personal assistants. As such, they search as if they’re talking to a person and pose their searches in the form of questions, often reading them into their phone. In order to optimize your content to rank highly for these searches, write the page titles in the form of those questions, and you’ll draw that traffic. For instance, a blog page written on the topic of what to do when writing a prenuptial agreement, for a law firm website, for instance, could be written, “How Do I Write a Prenuptial Agreement?” This kind of title protocol for content targeting informational user intent will help get your page ranked for those searches.
- Interlink to Related Onsite Content: When you post informational content meant to target user searches, it’s important to understand that that page’s content shouldn’t be expected to end your visitors’ search. There are always opportunities to delve deeper into related content online. As your content calendar grows, always take the opportunity to add content that investigate more granular elements of your subject matter onsite. Once you produce that more granular, drilled down content, link to it from related content so that the visitor can take a deeper dive into the subjects you address on your website if they would like to do so. Google will reward your website as an authority or resource online.
If you would like to work with Proctor Digital strategists to help develop a powerful SEO strategy to build targeted website traffic for your site and grow your brand, call us at 773.664.5819. We’d love to help!