It’s pretty evident in today’s market that most every business needs a website. The fact is websites serve as the introduction to your business online. People rely on them for information about you, your standing in the industry and your products/services and rates.
But with all of the design styles there are out there in the sprawling web design landscape, the directions your website can take are many and varied. That said, there are key elements that help your website do what you need it to do to help your business grow.
The fact is a website needs to be a point of contact for your customers. It also needs to be a source of information about the finer details of your products and services. Those are the kinds of elements that help distinguish your business from the rest.
From branding and positioning to closing the deal with customers, here are the top key elements to achieve the results you need to make your website a 24-7 growth tool for your business.
- Contact Details: This may sound pretty obvious, but you’d be surprised how many businesses don’t post complete contact information prominently on their websites. They may post an email form or a phone number but not an email address. They may post a mailing address but not a phone number. They may post only and email form with no phone number or physical or email address. Of course, for some businesses a physical address isn’t necessary for your customer (yet from an SEO perspective it is definitely additive). But when you’re looking to contact a business to ask questions their website doesn’t readily answer or to even make a purchase, a form as the sole means of contact is extremely frustrating. And frustrating your website visitors is the last thing you want to do if you want to turn them into customers. Post your contact details on your home page and on a separate contact page that is linked in your site menu. You’ll be glad you did.
- Logo and Branding: Another obvious one here, a logo is your business’ symbolic calling card. If you want to scale your business and establish a brand, branding your website is essential. Without an official logo or branding, your business becomes less memorable. Your business becomes more generic. Make your branding prominent across not only your website (perhaps via your headers) but also your social media profiles and other business identities online. Consistent branding helps cement your brand online and keeps your busines top of mind when your product or service is in need.
- Call to Action: A call to action is an invitation to act. And invitations help to generate responses. Without a call to action, many may leave your website without pulling the trigger. What do you want visitors to do before leaving your brand online? Buy a product? Book and appointment? Make a call? Subscribe to your feed? Whatever it is, invite them to act with a call to action and make it prominent on your website’s home page and other pages that make sense for their experience on your website.
If you would like to talk with a website designer and learn more about how conversion optimized web design can help grow your business, call Proctor Digital todays at 774.664.5819 and speak with a consultant. We’d love to help!