Online authority is considered digital gold when it comes to brand visibility. With increased online authority, brands instantly obtain access to targeted traffic online, valued trust and growth. Establishing the kind of authority online necessary for this kind of trajectory can be a tough road for a busy business owner preoccupied with managing their brand every day. There is a plethora of strategies one can follow to grow their online authority, and with a small team or few resources, it’s difficult to manage responsibilities. But there are a few quick-and-dirty methods of scoring some big wins in website authority that don’t have to monopolize your time. Try incorporating these strategies into your daily marketing routine and watch your online authority grow.
Creating Evergreen Content: Everyone knows the importance of creating some kind of content marketing strategy. Without value-adding content, you can’t hope to achieve any sort of real online momentum and obtain the targeted traffic your business needs to grow. But when you’re creating content, create the kind of content that remains relevant for years to come. Evergreen content keeps traffic engaged and interested. Content that gets quickly dated, focusing on time-specific subjects (like addressing current events) lose relevancy over time and add no real value to the reader once time has passed.
If your time is limited, create content that will remain relevant to your industry and, perhaps most importantly, to your customer or client a year (or three) from now. Tackling subjects that are always going to be relevant to your customers is the best way to ensure your content keeps visitors engaged and retains its value to your business as the years go by.
Increase Your Content Development Frequency: It’s simple, content sells your brand on the buying public. If you haven’t been convinced of that, you won’t win the content marketing race. And, yes, it is a race. Fortunately for you, it’s a race most brands don’t take seriously. So, if you want to score a big authority win, publish new content more frequently. There’s no magic number, of course. Your best bet in determining a competitive publishing schedule really depends on your industry and competitors. But it’s a sure bet any increase in your publishing frequency will build your own brand’s authority online in no time.
Provide Guest Posts to Websites and Blogs Relevant to Your Niche: Even though inbound links have kind of lost a bit of their luster over the years through SEO abuse online, they still matter. So businesses online do still crave opportunities for authentic and value-driven inbound links. One of the best ways to achieve this is through guest blog posts. Offering websites and blogs in your niche area opportunities to contribute content to your own blog will give your brand and the guest blogger a chance to create fresh links that add value and credibility along the way.
Gain Great Reviews from Past Customers/Clients: Some things online or off never change about business authority. And one of those things is the value of reviews. Online reviews are among the quickest ways of getting greater online authority that a business can harness without taking a great deal of time or energy. It’s simple: when you have a satisfied client, take the time to invite them to review your business. One of the most important online marketing platforms today, Google My Business offers a quick and dirty link to give them access to their profiles, making it easy for them to add to the digital “word-of-mouth” that powers much of the business growth we see today online.
If you’d like to learn more about the power of online authority and what it can do for your brand’s growth, call Proctor Digital at 773.664.5819. We love powering growth for brands we partner with.