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SEO Strategy for Generating Customer Reviews

SEO Strategy for Generating Customer Reviews

It’s a powerful thing when your website is ranked as a leader in your space online. The top organic positions on search engine results pages come with a level of trust and authority that seeks websites visited with 70% of the traffic that makes its way to Page 1.

Employing SEO Strategy That Draws Qualified Website Traffic

Employing SEO Strategy That Draws Qualified Website Traffic

A winning Search Engine Optimization (SEO) strategy is built on traffic. Everyone knows that, right? But what kind of traffic are you growing on your website? That is the real question. After all, all traffic is not good traffic. So when drawing traffic to your site, you want to ensure you’re drawing the kind of traffic that will explore your site, share an affinity with the content on your pages, engage with the contact apparatus and, with any luck, convert.

Why SEO Strategy and Thin Content Don’t Exactly Mix

Why SEO Strategy and Thin Content Don’t Exactly Mix

Search Engine Management is, of course, all about presenting the most resourceful, authoritative information in response to searches online. When your website’s content represents the most resourceful and authoritative content available for a given search or industry, it gets the grand prize of Page 1 search engine ranking. With that comes the 70% or more of the web traffic that makes it to Page 1.

What Does it Take to Get to Page 1 of Google?

What Does it Take to Get to Page 1 of Google?

Every website owner who is concerned with search engine optimization (SEO) wants the coveted Page 1 ranking. And it’s fair to say few realize just how much it takes to achieve such a lofty goal. Page 1 of Google’s Search Engine Results page has about 8 – 10 organic positions on it. So that makes SEO a competitive game. You can bet your bottom dollar that there are a ton of businesses in most industries vying for those few spots.

Why Your SEO Strategy Should Include Social Media Validation

Why Your SEO Strategy Should Include Social Media Validation

Search Engine Optimization (SEO) is a strategy to position your website as an authority in the search results game. You website will be judged against other websites (mostly in the same industry) in a ranking of which serves best as an authority for your particular search.

How to Create SEO-Friendly Content for Transactional Searches

How to Create SEO-Friendly Content for Transactional Searches

If informational search is the Holy Grail of SEO strategy, transactional intent is the golden goose of SEO strategy. Transactional user intent refers impetus to act on the search results you obtain. Transactional searches seek to provide a solution that helps you achieve a goal. The goal most businesses target, of course, is a sale. But that goal could be any number of actions that take place online, all representing a conversion of some sort. People could wish to sign up for an email newsletter or open a social media account or send a message to their senator. Transactional searches seek to find the apparatus to do these things NOW, and that makes all the work to bring transactional traffic to your website worth the effort.

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