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Best Practices for Website Header Design

Best Practices for Website Header Design

What is the first thing that most website visitors see when they arrive at a website?  Chances are it’s not the witty content or fantastic imagery but rather something more basic and ubiquitous–the website header. Typically, an inch or more in width and extending the...

Why SEO Content Marketing Should Start and Stop with Customer Needs

Why SEO Content Marketing Should Start and Stop with Customer Needs

Media companies target interest. It’s simple. Audience interest is what they target. In the SEO game, that should be your interest. Interest weeds out the site visitors who have, well….no interest. No interest spells high bounce rates and lower SEO rankings. Lots of interest spells higher engagement and click-throughs, more time spent onsite and social shares that all contribute to online authority.

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