Lawyer and law firm online search is about as crowded a field as there is. Creating a web presence is never enough to bring in clients. Search engine optimization for the legal industry offers a few more challenges than your standard business SEO. Getting to the top of Google Search takes differentiation, thought leadership, user-friendly web design and of course, all of the technical indicators Google, Yahoo and Bing search for in developing index rankings.
The challenge for law firms searching for SEO gold are many. Lawyers often have a wide variety of practice areas. Establishing dominance in each of those areas for the local market is a difficult process. Law firms are pretty competitive when it comes to getting that top spot on Google. Firms often allocate a massive amount of resources to gaining and maintaining prime Search positioning and for good reason. Search volumes for legal counsel or law firm representation are among the highest in Google Search. SEO firms that successfully navigate the process must first understand the technical aspects of a fruitful SEO strategies. They must also understand the delineation of practice areas and their related issues.
As with any other industries online, content is king for achieving SEO that draws targeted traffic to your legal website. Content must address common topics searched online, but it does not stop there. It must always speak to the prospective client. Does your content meet your potential client’s needs? Does it answer their initial questions? Does it demonstrate your brand’s expertise in each and every one of your firm’s practice areas? These are the kinds of questions you must answer when developing content that will successfully draw site visitors that ultimately convert to clients.One thing that often hampers law firm marketing websites online is the overwhelming amount of information there is about their practice areas. Online search affords websites a minuscule amount of time to capture the attention of potential client leads. Without easy to traverse webpages, structurally convenient information and swift site loading speeds, bounce rates rise and Google penalties add up.
You need an SEO firm that understands the eccentricities of online law firm marketing and can navigate the many indicators that pave the way to Page 1 positioning, where more than 70% of web traffic stops their searches.
Proctor Digital has been indispensable for my firm’s business. Since working with (my consultant) David, I have seen a tremendous increase in calls resulting in an aggressive jump in visibility and business.
-Christopher Panio, Panio Law Offices in Chicago
Our Expertise:
Our Expertise:Proctor Digital has more than 12 years of experience managing successful SEO campaigns for businesses throughout the United States. We offer more than 5 years experience managing complex, multi-pronged SEO campaigns for law firms and lawyers. Our clients routinely dominate their local search pages virtually owning the wide spread of search terms that categorize their diverse practice areas, generating relevant search traffic from a carefully curated slate of on- and off-site SEO strategies.
Crafting diverse campaigns tailored to each law firm we represent and their respective local market, we have developed a specific expertise in the field of law firm marketing, targeting the local online search market through coverage of keyword categories that parallel practice areas and the questions surrounding them that abound in online search.
Our Process:
We always begin with a thorough analysis of local keyword search volumes, competitor positioning and counter-strategies, and of course, a thorough client website evaluation. Our strategies include all of the standard technical HTML and onsite keyword density factors, but also a variety of exogenous factors that Google’s algorithms now examine when assessing website rankings (e.g., social media shares, offsite business profiles, inbound linking, etc.).
Our Team:
Our Team:Proctor Digital online visibility consultants team up with a vast amount of online marketing and design expertise to attack your SEO strategy from all side. We work in concert to build your brand visibility through online search. Our comprehensive approach is guided by:
- Expert SEO Strategists
- Keeping their ears to the ground, our strategist position our clients on the correct side of the more than 500 Google algorithm updates websites see each year, any of which can send web rankings into a tizzy without the appropriate defensive SEO strategies.
- Content Developers
- Brand friendly content writers who understand the fine art of SEO, keyword rich writing.
- Web Developers
- Experienced website developers who understand the art of user experience in web design, creating site architecture that supports information flow and web conversions.
- P.R. Marketing Specialists
- Public relations experts craft press releases that get the word out about our client firms’ strengths, backgrounds and accomplishments, securing healthy backlinks and valuable added visibility online.
- Videogaphers
- Skilled videographers work to create polished, professional video campaigns that help inform the online audience about your firm’s expertise and drive positive traffic to your law firm website.
- Graphic Designers
- Whether developing eye-pleasing web design or custom, sharable infographics, our designers support a visual experience that supports our carefully crafted conversion strategies and drive your firm’s growth.
Our Services:
We are a full-service SEO firm and we understand the comprehensive nature of online search today. Google looks at 200 factors when developing rankings for their site index. We take a holistic view of the complex process and attack those factors from all sides with a strategy tailored to the client’s goals, current assets (and needs), local market and competition. We integrate:
- SEO Site Overhaul
- Off-Site SEO Management
- Social Media Optimization and Sharing
- Content Development and P.R. Marketing
- Web Design, Redesign or Modification
- HTML and Meta Data Optimizations
- Email Marketing
Request a Free Site Audit:
Request a Free Site Audit:
Proctor Digital online visibility consultants offer a FREE evaluation of your site’s current organic SEO positioning. We provide a detailed report identifying the site’s primary weaknesses and site errors that impair your website’s optimization. We also provide a complementary proposal that addresses the challenges your site faces getting to Page 1 of Google.
(Fill out the form below to request your free, no-obligation website SEO assessment.)
[huge_it_forms id=”4″]
Our Track Record
With long-term clients in the field of law, Proctor Digital offers a proven track record of success of catapulting law firms from personal injury to family law to prime positioning on Google, Yahoo and Bing search results pages.
Our Track Record
Case Study 1: Panio Law Offices came to us looking to obtain a prime positioning on the Homewood ( and South Chicago) personal injury search space. WIth a modest plan that incorporated ongoing content development, we were able to secure the top organic position on Google Search for the firm’s domain. Additionally, we have secured one of the three positions on Google Maps for the area in personal injury lawyer web searches.
For the past 4 years, we have also maintained top positions (1 or 2) in nearby searches for personal injury law firms in the areas of Beverly, Oak Lawn, Mt. Greenwood and Alsip, IL.
Case Study 2: Bizzieri Law Offices was referred to us by another client firm looking for organic positioning after a year of work with another SEO provider with no discernible results. After a complete site SEO overhaul and 6 months of ongoing work, including content management covering all personal injury practice areas, the website secured one of 3 top positions in local search results for personal injury and medical malpractice lawyers, and the site secured a top position in the broader Chicago area search, which receives more than 1,200 queries each month for “accident + attorney.”
Our Rates:
Our Rates:We offer affordable industry rates for comprehensive SEO management starting at $675 per month and ranging upwards of $1,200/month.
Each package progressively more aggressive, your movement up the search results page accelerates as you increase the size of your monthly service and the level of content your package adds to your website.
F.A.Q.s:
F.A.Q.s:How Long Does it Take to Complete the Site Overhaul? The time it takes to complete a site overhaul varies with each website. Our team examines and optimizes all of the current assets available on your site. How long that takes often depends on the amount of assets currently available on your website; the condition of those assets (current level of optimization); the level of content (thin content will hurt your rankings with the upcoming Google Mobile First algorithm update launch); level of mobile optimization; and html to content ratio (sites with a high html to content ratio need to be balanced).
That said, we try to keep all overhauls within the scope of one month, the estimated duration of Google’s crawling cycle, so as to not allow the work to span two crawling cycles. This way, we can estimate the first post-overhaul results within two months.
How Long Does it Take to See Results? As mentioned above, we try to keep the site overhauls within the span of one month, when possible, so as to ensure that within two cycles, we will begin to see the first results. However, that only accounts for your current site assets. It is likely that to move to page 1 ranking status, additional content and site assets are needed, in addition to healthy link building and some robust social marketing strategies.
The move up to page 1 ultimately depends upon the level of service adopted for your site’s goals and aggressiveness of the competition for those top spots. If you elect to take on a moderate package, the pace at which you move up to Page 1 of Google is going to be slower than a more aggressive package. However, all forward progress in Google rankings is in and of itself a rank boost for Google. A consistently growing site, is always going to be more authoritative than a site that remains static and stale.
Do We Have to Sign Up for Longterm Contracts? Typically, it takes upwards of 6 months to make a competitive jump on Google. However, sites can often see their first movements for two months following an overhaul, so we ask that clients make a minimum two-month commitment to allow time to show what progress our work can achieve for you. After the first two months, the contract automatically renews on a two-month basis. All agreements may then be cancelled or changed by notification in writing before the next date of renewal to avoid renewal.