Daniel Webb, Publisher – Clef Notes Journal
Launching a new magazine in a busy market like Chicago is a daunting effort, to say the least. Getting market share among advertisers and subscribers can be impossible, and without the visibility and targeted approach Proctor Digital has taken, we would never have been able to achieve the growth we have over the past decade. From branding to visibility to conversion, Proctor Digital’s strategies have, from the outset, been the secret sauce to our marketing success!
Michael Parnell, Owner – Suncoast Investigations
Proctor Digital was quick to take action to correct issues and errors with our website (that I would have otherwise never have known to even exist), and we’re quickly seeing an increase in activity and client contacts.
Christopher Panio, Attorney – Panio Law Offices
Proctor Digital has been incredibly important to building my business online. Their online strategies were invaluable to getting my law firm the visibility it needed to grow. They literally put my firm on the map.
93% of online experiences begin with a search engine – ImFORZA.com
70-80% of users ignore the paid ads, focusing on the organic results – ImFORZA.com
Powerful Results to Drive Small Business Leads
◊ Chicago’s Proctor Digital SEO management specialists work within the most up-to-date mandates by Google, Yahoo and Bing search engines to position our clients’ brands atop the crowded small business spectrum online. Dollar for dollar, SEO Management is the most powerful inbound marketing resource available to small business today. Our team of experienced SEO management visibility consultants work through comprehensive strategies to build client brand visibility and power targeted web traffic to grow your sales in the competitive Chicago business marketplace.
◊ Dollar for dollar, SEO Management is the most powerful inbound marketing resource available to small business today.
◊ Our team of experienced SEO management visibility consultants work through comprehensive strategies to build client brand visibility and power targeted web traffic to grow your sales in the competitive Chicago business marketplace.
WHO WE ARE
Proctor Digital is made up of experienced, dedicated online visibility professionals collectively representing a wide variety of online marketing specialties that comprise the spectrum of comprehensive search engine marketing.
Specialists in the areas of onsite SEO meta data, link building and keyword rich content development work in tandem with experts in Social Media Marketing, Media Relations, Online Conversion Design and Website Development to enact robust optimization protocols that work to bolster search rankings and industry positioning and visibility through social sharing strategies, online publicity and improved user experience.
Our consultants thoroughly evaluate each individual client website and curate a custom strategy to enhance targeted client traffic and search positioning and visibility from research that factors in:
◊ Competition Analysis
◊ Real Time Industry Search Volumes
◊ Site Health and Functionality
◊ Content and Keyword Usage
◊ Online Reputation
◊ Responsive and User Experience Focused Design
◊ Individual User Intent
What this yields is a distinct and unique plan of attack that exploits your brand’s strengths and the holes in your competitors’ onsite visibility strategy, while shoring up any shortfalls in your own.
Each of our specialists draws from a minimum of 7 years of qualified experience working in online visibility and SEO management.
SITE AUDIT
We provide a FREE initial evaluation of your site’s current organic SEO positioning, identifying strengths to augment and weaknesses in your site’s optimization to repair. To conduct an initial SEO audit for your website, please submit your web address and email address in the form below and a report will be sent to you.
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OUR PROCESS
Based on initial assessment and analysis of your industry keywords, competitors and current site positioning and site health, we plan and implement a comprehensive custom optimization strategy that focuses on:
◊ High-volume Targeted Industry Keywords
◊ Onsite SEO-Friendly Content Management
◊ Site Architecture and Performance (Enhancing User Experience)
◊ Mobile Responsiveness
◊ Inbound Link Health and Online Reputation
◊ Social Profile Optimizations and Integration and more
ONGOING STRATEGY
We prepare a custom ongoing strategy derived from robust competitor analysis and traffic data derived from both our initial assessment and results following you SEO Overhaul. This strategy is continually updated and to grow your site’s organic positioning. In addition, we always incorporate strategies that mitigate the impact of changes to Google’s web-crawling algorithms that periodically upend Search rankings, ensuring that our clients are prepared for the ever evolving Google Search apparatus that would otherwise impact their rankings and traffic.
REPORTING
Proctor Digital consultants provide clients with thorough traffic evaluation, analyzing traffic behavior, sources (e.g. referrals), volume and conversion patterns. Our reporting offers insights into how to build upon the organic traffic your website receives, traffic patterns and goal conversions, end game engineering to build your bottom line.
We provide insights into social generated traffic, content marketing focus derived from share and consumption rates of existing content and keyword coverage to ensure top positioning on the search index.
WHAT IS SEARCH ENGINE OPTIMIZATION?
Search engine optimization (SEO) is the collection of strategies that present factors of a website in such a way as to rank the site with highest possible credibility in an index of industry websites. This ranking is based on each site’s compared authoritativeness as perceived by search engines like Google, Yahoo and Bing. Simply put, search engine optimization is the process by which we present a website’s assets as among the best resources online for information in the domain’s given field.
White Hat versus Black Hat SEO Management Strategies
Like any initiative, there are easy ways and difficult ways to achieve a goal. With online search, white hat strategies typically take a bit longer to mature into results yet they present search engines reliable evidence that the given website is an authoritative brand for the field in question and lead to placement atop search results pages yielding the lion’s share of targeted search traffic online for that business.
Black hat strategies are manipulative methods that basically trick Google, Yahoo and Bing into presenting the website as among the top authoritative websites for the given subject or keyword or key phrase. Black hat strategies often are challenged by Google with updates to its ranking algorithm meant to address these methods as they become popular. Strategies like linking schemes to build many inbound links to a site, “stuffing” the site’s keywords in the site’s content or laying out the keywords in white within the site’s whitespace so that web crawlers identify them but individuals browsing the site wont have all been addressed by Google’s updates and once identified, these strategies send previously ranking sites to the abyss of Google’s Search Results pages (and in some cases, de-indexes them altogether). Recovering from these Google “penalties” can take much, much more than simply reversing the offending tactic. Penalized sites can take 6 months up to as much as a year to get back to rank after correcting black hat strategies because once you lose credibility with Google, you lose credibility with Google. And it takes a lot to get the search giant to trust you again.
ASSESSING WEBSITE AUTHORITY
Google ranks sites based on its perceived understanding of a given domain’s credibility, making an apples-to-apples comparison to and ranking the site with other similar sites in the industry based on authoritativeness in that industry or subject (as indicated by industry keywords or phrases).
Search engines examine a plethora of factors that help to determine a website’s credibility or authoritativeness. These include:
◊ Quality of Content
◊ Inbound Linking
◊ Site Construction and User Experience
◊ Online Reputation
Each website is given a score in a variety of categories and subcategories, compares each site’s score with others in the space and develops an index of websites ranked from highest in credibility to lowest.
Managing site assets (content, graphics and imagery, architecture and more) according to credibility standards recognized by Google, Yahoo and Bing, and working to ensure that the site outperforms others in the space work to rank the site competitively online when evaluated by Google.
If you have questions about SEO Management or would like to discuss your website’s SEO health and organic ranking, please call 773.664.5819. We love helping small business owners rise to the top of the rankings on Google and generate increased target web traffic flows.
Ask about our broader digital marketing packages that also include:
- Search Engine Marketing
- Email Marketing Design & Management
- Social Media Management
- Social Media Marketing & Advertising (including Facebook, Instagram, LinkedIn and Twitter) and more